Why Pinnacle?

We believe that a quality home, built with integrity should be standard and not an upgrade.  Our passion to honor God drives us to build you a quality home that we would be proud to live in, so that you can make a lifetime of memories.

Pinnacle Homes: A Truly Custom Home Builder

When you build your home with Pinnacle Homes, you work directly with the builder - not through a salesperson. Pinnacle Homes is a family-owned, custom home builder that never builds the same house twice. Each home is completely personalized by the homeowner - even if it’s one of our "out-of-the-box" plans. We separate ourselves from other builders by the personal attention given to each buyer and by our detailed building process. At Pinnacle Homes, we build on your vision, not ours.

Our customers are our best salespeople. They refer us time and time again. 




Ron, his wife Sue, and dog Max reside in Newark, NY. Ron broke into the home building industry in 1982 when he obtained his real estate license and later began building homes in the Wayne County area. Ron became President of Pinnacle Homes in 2003 when he bought out the Managing Partner, and since that time has built hundreds of custom homes and townhomes throughout the Rochester, NY area.

Ron has served as President of the Rochester Home Builder's Association (RHBA), as the Director of the New York State Builders’ Association (NYSBA), and still serves on the board of the Rochester Home Builder's Association.


Meet Our Team

Ron Henkel, President of Pinnacle Homes, will lead the process from plan selection, to design, to exterior/ interior selections with each home buyer. 

Ron’s son, Chad, started working for Pinnacle Homes in 2011, and is currently the Project Manager.

In 2018, Pinnacle Homes continued to grow and Ron’s daughter Carly joined the team as an Interior Designer, Josh Francis joined as CFO and Mark Stupin joined as Field Supervisor.

Collectively we commit to delivering you the best your money can buy. As a faith-based company, our beliefs drive us to be transparent, honest and adhere to the safest and highest quality of homebuilding standards.

Thank you for visiting our site. We'd love to build your future home or modify your current home. Schedule a tour and a meet & greet with us today.




Carly, a recent college graduate, enjoys hiking, spending time with family and friends, as well as traveling. As early as Carly can remember, she was right there by her dad's side picking out colors and selections for model homes. This passion for Interior Design led her to Liberty University where she earned her degree in Interior Design.  She has been involved with Roc Solid Foundation, which provides bedroom makeovers for kids with cancer in the Virginia state area. Carly also served as a community outreach officer in the Interior Design Association at Liberty University.  



Josh, his wife Meghan, and two sons reside in Perinton. He fell in love with Upstate New York after attending Keuka College, where he earned degrees in Accounting & Business Management. He is an avid carpenter, and also enjoys biking, playing sports with his children, and smoking BBQ any chance he can get. Josh serves on the Board of Trustees for Cross Creek Church.



Chad and his wife Rachael reside in Fairport. His love of construction developed at an early age as he helped his dad on project sites. Graduating from sweeping out houses, Chad is now overseeing all building projects at Pinnacle. He enjoys baseball, boating, camping and fishing. He is happiest when he is with is wife Rachael in the Adirondacks at a family cabin.



Mark, his wife Cheryl and son live in Newark.  A Carpenter by trade, with 25 years experience in the construction field, Mark treats every home as if it was his own, with quality and pride.  Mark oversees the various trades in the field, to ensure each home we build is done properly.  With his free time, Mark enjoys fishing.